Create packaging for festive confectionery sets and a complete visual environment for the Yandex.Ultima’s New Year pop-up at Tsvetnoy Department Store — nostalgic and reminiscent of childhood, yet contemporary and premium.

We developed the visual identity and confectionery packaging then carried the same visual language into the pop-up’s digital experience. A media screen became a digital display case where guests could explore the flavours and packaging. Unified art direction made the physical packs and digital showcase aesthetically coherent, functional and highly shareable.

The pop-up gained a cohesive memorable identity. Guests could easily explore the flavours, lingered over the screen-based display and readily photographed the installation. The packaging and animation created the feeling of a small New Year miracle preserving a nostalgic mood in a contemporary visual form.