Alfa Bank: Cashback Wheel
A video for Alfa Bank’s “Cashback Wheel” campaign which combines CGI with live-action footage. We filmed vibrant locations across St Petersburg where a bear — the digital character created by artist Brickspacer — travelled through the city on a giant cashback wheel. The film aired on national television channels for a full year.
Challenge
Develop a creative campaign supporting Alfa Bank’s new “100% Super Cashback Wheel” feature in the bank’s mobile app.
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Solution
Together with CG artist Brickspacer, we created an animated film in which Mishka, a fictional character and brand ambassador, rolled through the city streets on the spinning Super Cashback wheel. The bold creative was displayed across large-format outdoor media and adapted for digital banners.
Outcome
Together with the brand’s other activities the campaign increased awareness of the bank and its modern features, demonstrated its relevance to younger audiences and engaged existing customers better. People spun the wheel and shared their results online creating a viral effect and a wave of discussion around the mechanic.
