Rolling Stones
For the Rolling Stones' album “Hackney Diamonds,” our team produced two CGI teasers: a glass heart floating above Rio de Janeiro and an iceberg forming the band’s logo. The bold visual metaphors captured the spirit of the album and attracted more than 1.5 million views and 150,000 likes.
Challenge
To develop an idea and create a visually appealing image for the social media teaser of the new Rolling Stones album "Hackney Diamonds."
No items found.
Solution
Major identity elements of the upcoming album — the glass heart and the glass Rolling Stones logo were dynamically visualized via augmented reality. An Arctic landscape with a photorealistic iceberg crumbles simulating shattering glass and reassembles into a Rolling Stones logo made of ice. We conveyed the album's core message using a strong visual metaphor which gave an uplift of the “brand’s” perception.
Outcome
We managed to achieve a WOW-effect: both the Rolling Stones’ and Ronnie Wood’s teaser posts attracted over 1.5 million views on Instagram easily reaching projected audience engagement level. We ourselves gathered over 150,000 likes. Truly a WOW!
