BLUM UNIVERSE
We created a series of CGI films and original characters that capture the energy of Blum. Built around community memes and shared references this format became part of the brand’s visual language.
Challenge
To create a series of CGI videos which would convey the brand's nature with the help of likable and relatable imagery thus making communication with the audience more emotional and vibrant.
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Solution
We developed several unique characters and extensive creative concepts including situational and thematic scenarios ensuring that all of the video clips created in a unified CGI style cohesively reflect Blum's energy. The creative style was based on the existing target audience’s profile and meme-worthy topics which resonate with the community.
Outcome
The characters became a major part of the brand's visual language boosting its recognition and audience engagement. Blum as a company received a universal content format that’s easily scalable and suitable for regular publishing.
