FC LOKOMOTIV
For the 2024/2025 football season we developed a new identity for FC Lokomotiv: the “Our Line” concept built around vertical lines symbolising railway tracks and continuity throughout the club’s history. The identity unified visual formats for matches, social media and merchandise becoming a new symbol of the club.
Challenge
Create a new visual identity for Lokomotiv football club for the 2024/2025 season that would underline the club's heritage, its connection with Russian Railways and serve as the foundation for all types of relevant content.
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Solution
We developed "Our Line" concept based on vertical lines symbolizing railway tracks and the continuity of the club's history. Within this concept we created universal templates for match screens, animations, social media content, merchandise and printed materials.
Outcome
"Our Line" identity strengthened the club's visual style, increased fan engagement and became a recognizable symbol of Lokomotiv.
