TIC TAC MUSIC LOVERS
A web app for Tic Tac’s promotional campaign created in collaboration with VK Music. Users took three photographs of their surroundings then a neural-network algorithm recognised objects in the images, converted them into keywords and automatically composed a personalised playlist from the VK Music catalogue based on words associated with the user’s environment.
Challenge
Create an interactive promotional mechanic for Tic Tac x VK Music that engages users in the moment and turns their real-world surroundings into a personalised music experience.
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Solution
We developed a web app in which users take three photos of the space around them. The algorithm recognises objects in the images, translates them into a set of keywords and builds a personalised playlist from the VK Music catalogue. The simple “capture → discover → listen” journey uses AI as a bridge between the physical world and music recommendations.
Outcome
The interactive mechanic gave users the playlists that felt personal to both them and their location. For the brand collaboration it also created a natural reason to share content and return to the experience — photograph a new environment and receive a different playlist.
