To create a mascot as well as a promotional video that inspires trust and sympathy in the audience strengthening brand communication.

A friendly robot assistant Homie was created displaying its distinctive features such as campaign’s unique visual style, Homie’s 3D model and its animation. The character became a central element of the consequent videos symbolizing care and technological advancement.

Homie became part of Dom.ru's visual identity amplifying brand recognition and building an emotional connection with users.