BetBoom Blinding Lights
For a large-scale advertising campaign our team created a fully CG-animated take on “Blinding Lights” with a distinctive message. The animated music video expresses the brand’s new values. The campaign generated more than 200 million views and 6 million targeted clicks.
Challenge
Develop an idea and produce a video that reflects the company's new values. Build trust and improve brand image among the target audience.
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Solution
Our creators proposed a solution in which a remix of The Weekend's popular song "Blinding Lights" was recorded in collaboration with professional musicians specifically for the video. The recorded song plays a role of a unique selling point in this instance. We’ve also created an animated video clip which set an inspiring and welcoming atmosphere for the existing and potential viewers alike by projecting a striking and engaging spirit onto its audience.
Outcome
Final product enhanced overall brand perception by providing value with its premium appeal and the qualities associated with The Weeknd: inspiration, sincerity and elitism, ultimately encouraging a return of customers as well as attracted new audience. This clip now has over 200 million views and the whole campaign generated over 6 millions of targeted clicks.
