ALFA BANK: VORTEX OF KNOWLEDGE
We developed the concept and art direction for Alfa Bank’s stand at SPIEF: a vortex of thousands of books suspended throughout the pavilion. The image symbolised the meeting of knowledge and innovation creating a powerful and meaningful statement. The installation became one of the forum’s most discussed stands and received extensive media attention.
Challenge
To create an influential and conceptually profound booth design for Alfa-Bank at SPIEF that would reflect brand's progressive market positioning, stand out among forum participants and generate widespread public awareness.
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Solution
We developed a creative concept and a visual style as well as oversaw the entire art direction of the project. The main image is a whirlwind of thousands of books floating in the pavilion space symbolizing the fusion of traditional knowledge and innovative ideas. The books are randomly arranged forming a dynamic spiral ascending towards the ceiling. The center of the installation is a pyramidal block from which anyone could take a physical book.
Outcome
The installation caused a sensation and became the most talked-about booth of the forum. News of the "Alfa-Bank whirlwind" spread across TV broadcasts, Telegram channels and other media. The project was recognized as one of the most spectacular and innovative at SPIEF 2025.
