Yandex.Market
A series of naked-eye 3D animations for Yandex Market. Precise perspective, lighting, and motion created a convincing sense of depth. The Black Friday campaign became a striking highlight of the sales season and strengthened the brand’s innovative image.
Challenge
To develop a promotional animation using Naked Eye 3D technology for the Yandex Market’s sales season with a goal of creating an illusion of three-dimensionality in a real-world environment, accurately displayed on outdoor screens across the city which required a specific technical and compositional approach.
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Solution
A series of vibrant 3D animations adapted for the naked eye parallax effect was created. Main focus was placed on perspective, light and objects’ movement to achieve maximum perceived volume without a need for additional devices.
Outcome
The project became a crucial part of Yandex Market’s campaign strengthening brand perception through innovative presentation and eye-catching visuals carefully placed in the urban environment.
