PARIVISION
A series of naked-eye 3D films and an AR campaign introduced PARIVISION players alongside their Dota 2 heroes. The striking combination of the team’s identity and esports aesthetics announced its journey to The International 2025.
Challenge
To create a vibrant campaign for PARIVISION esports team's trip to The International 2025 championship in Hamburg. The goal was to bring to life each player’s personality and meet the energy of the tournament through an innovative outdoor advertising format using Naked Eye 3D technology.
Solution
We developed a series of 3D animations adapted for the Naked Eye format featuring PARIVISON’s players Satanic, 9Klass, and DM. Each character had their own setting and unique visual style inspired by their signature Dota 2 characters. In addition to a video for the Catcher 3D screen in Moscow City complex we created a VFX video which incorporates augmented reality elements where magical objects and characters "fly" off the screen.
Outcome
The campaign combined esports, technology and visual artistry enhancing PARIVISION's image and creating a striking presence for the team both in the city and in the digital environment.
