SAMSUNG SMARTTHINGS
The SmartThings media installation at ARTDOM used light, motion and sound to explore the relationship between people and technology. Our film expressed Samsung’s vision of the smart home through an aesthetic of simplicity and comfort.
Challenge
To present SmartThings not as a stand-alone technology but as a complete system that creates perfect comfort in a house by placing seamless control of all your devices at your fingertips.
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Solution
An art installation with a striking visual metaphor displaying a thread of light connecting space and technology was created as part of the ArtDom interior design exhibition at the Vinzavod art cluster, Moscow. Lighting, movement and sound effects reflected the idea of simple and intuitive interaction between a smart home system and a user.
Outcome
The complete project presented SmartThings as an aesthetically pleasing and user-friendly tool for achieving comfort at home. The case study reinforced the perception of Samsung as a brand that unites technology with the natural sense of comfort.
